Fifty-plus years of wedding know-how

A Sevierville staple

Generations of Sevier County families have shopped here. Customers tell us their mothers bought dresses on these racks, and now they bring their own kids for prom. Owner Kristi Flohe and the ladies at the shop know the stock by heart.

“A few reasons this formal wear store has been a staple in Sevier County forever (my Mom came here in the 1900’s).”

Darryl Payne · Google review

Everything for the occasion, under one roof

Wedding dresses, bridesmaid and flower girl dresses, mother-of-the-bride looks, prom and homecoming, quinceañera and formal gowns, veils, tiaras, jewelry, and tuxedo rentals and sales. A whole wedding party can get dressed in one stop.

How we like to help

Patiently, and without pressure. Reviews mention the same things again and again: staying late for a bride, opening the door for a dad at closing time, fixing a stuck zipper the night of prom. That's how the shop has always worked.

“Beautiful dresses, very kind people and I lost my wallet and realized I had left it at the store and the owner came to meet me way after closing to let me get it back.”

Cerise Carr · Google review

Shop policies

Layaway is available. All sales are final, so please try on as much as you like before you decide. We accept credit and debit cards and tap-to-pay. The shop has a wheelchair-accessible entrance, parking and restroom.